Proper Skin Cleansing Is Apparently Not An American Talent

A national survey or 1,000 American men and women found that facial cleansing – and skin cleaning in general – is not a major skill. Eighty percent err when cleansing their face, according to the CeraVe study, which also found that: 60 percent of Americans are generally unaware of how to properly cleanse their skin; more than half use bath wash or hand soap to cleanse their face (a third use only water); and nearly two thirds (65 percent) are clueless when it comes to ingredients to look for when shopping for a facial cleanser. Sixty-three percent don't know what those ingredients are for. The survey was conducted by the makers of skincare brand CeraVe to mark National Cleanse Your Skin Week. [Image Credit: © CeraVe ]