Puffs Partners With Vanessa Lachey For Flu-Free Holidays

Procter & Gamble’s Puffs brand of paper tissues launched a marketing campaign featuring celebrity mom Vanessa Lachey. Launched in time for the cold and flu season, the campaign highlights the role that mothers play when their family members are sick. Results of a survey by Puffs and Wakefield Research revealed 1 in 4 adults in the United States are more likely to call their mom when they are sick. In order to survive the colder months and maximize the holidays with her family, Lachey said she makes sure to include an outdoor activity during the season and to get the whole family involved in the preparation.