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Ranir Acquires Rembrandt Teeth-Whitening Brand From Johnson & Johnson Consumer

July 25, 2016: 12:00 AM EST
Ranir, LLC, said it has acquired the Rembrandt brand of teeth-whitening products from Johnson & Johnson Consumer Inc. Terms of the deal were not revealed; however, it covers all intellectual property and rights to the brand. After developing the original whitening toothpaste, Rembrandt expanded its product lineup aimed at the dental whitening segment. By acquiring the Rembrandt brand, Ranir adds to its portfolio of oral care brands, including the Plackers brand.
"Ranir Announces Addition of REMBRANDT® Brand to Company’s Portfolio of Oral Care Products", Ranir, July 25, 2016, © Ranir, LLC
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