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RB Malaysia Awards Media Account To Local Optimedia Unit

January 24, 2017: 12:00 AM EST
Reckitt Benckiser Malaysia awarded its media account to Optimedia Malaysia for the year 2017. RB Malaysia marketing director Tiffany Tang said the company chose Optimedia for its strong emphasis on ROI with regards to media planning and optimization. IPG used to handle the media account.
Vivienne Tay, "Reckitt Benckiser Malaysia shifts account from IPG", Marketing-Interactive.com, January 24, 2017, © Marketing-Interactive.com
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