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Reckitt Benckiser Names Zenith Egypt Media Agency For Regional Market

February 10, 2016: 12:00 AM EST
Reckitt Benckiser awarded its regional media planning and buying account to Zenith Egypt, a unit of ZenithOptimedia Group. Marking the fifth year of collaboration, Zenith Egypt’s re-appointment means the agency will handle RB’s media requirements for Egypt and North Africa markets. Brands covered by the partnership include Dettol, Strepsils, and Vanish.
Eleanor Dickinson , "Zenith Egypt retains Reckitt Benckiser brief", Campaign Middle East , February 10, 2016, © Campaign Middle East
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