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Rexona Launches Interactive Marketing Campaign; Joins Electric Run 2016 In Malaysia

May 17, 2016: 12:00 AM EST
Unilever’s Rexona deodorant brand partnered with Mindshare LIFE+ to launch an interactive marketing campaign during the Electric Run 2016 event in Malaysia. With Rexona as the event’s official Freshmoves partner, the event saw participants wearing wearable devices and ambient motion sensors. Every Freshmove made by the participants helped raise RM 100,000 for disability charities in the country.
"Rexona uses wearables in latest campaign", Marketing-Interactive, May 17, 2016, © Marketing-Interactive.com
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