Rituals Cosmetics Satisfies Customers' Need For Speed And Tranquility

Rituals Cosmetics has adopted cloud technology to further enhance its omnichannel approach to marketing and its ability to service clients. With its business based on consumers’ need for living on the fast lane and achieving peace at the same time, the company carry products inspired by Eastern rituals and traditions and are affordably priced. According to chief operating officer and co-owner Arjen Schouten, the 15-year-old company has to be “extremely flexible in how we service our client,” because today’s customers want everything. With year-on-year growth ranging from 35 percent to 40 percent and two new stores opened each week, the Amsterdam-based company owns 450 stores worldwide.