Sales Of Bar Soap Continue Fall In US, Mintel Says

Sales of bar soap declined 2.2 percent, while the overall bathroom products market grew 2.7 percent in the period 2014–2015 in the US, according to Mintel. Data from the market research firm revealed usage of bar soap also declined, with the percentage of households using the product dropping from 89 percent to 84 percent during the period. According to Mintel several negative perceptions are hurting bar soap sales, including 48 percent of US consumers believing bar soaps are covered in germs after use and 55 percent thinking bar soaps are not as convenient as their liquid counterparts.