Sales Of Men's And Women's Mists Outpace Other Fragrance Segments, Study Shows

For the year ending October 19, 2015, sales of men’s body spray perfumes and colognes grew more than 45 percent to $339.6 million, while women’s mists expanded more than 19 percent to $162.1 million, according to IRI. In contrast, sales of men’s fragrance dropped 2.45 percent and women’s fragrance declined 7.36 percent. Data revealed Unilever’s Axe brand dominated the top 10 brands in terms of sales, with Axe Apollo accounting for $38.3 million, an increase of 117.8 percent from the previous year. Axe’s Phoenix and Anarchy variants occupied the next two spots, with Procter & Gamble’s Old Spice variants taking the remaining spots.