We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Sales Of Men's And Women's Mists Outpace Other Fragrance Segments, Study Shows

November 30, 2015: 12:00 AM EST
For the year ending October 19, 2015, sales of men’s body spray perfumes and colognes grew more than 45 percent to $339.6 million, while women’s mists expanded more than 19 percent to $162.1 million, according to IRI. In contrast, sales of men’s fragrance dropped 2.45 percent and women’s fragrance declined 7.36 percent. Data revealed Unilever’s Axe brand dominated the top 10 brands in terms of sales, with Axe Apollo accounting for $38.3 million, an increase of 117.8 percent from the previous year. Axe’s Phoenix and Anarchy variants occupied the next two spots, with Procter & Gamble’s Old Spice variants taking the remaining spots.
Christine Esposito, "Play Misty for Me", Household And Personal Products Industry, November 30, 2015, © Rodman Media
Market News
Market Segments
North America
United States of America
Companies, Organizations
Market News
Products & Brands
Developed by Yuri Ingultsov Software Lab.