Scentbird Raises $18.6m Funding for Market and Talent Expansion

Subscription-based fragrance firm SCENTBIRD successfully concluded a financing round which raised $18.6 million, the biggest Series A funding received by a direct-to-consumer brand led by a female CEO. Consumer technology firm Goodwater Capital and other venture companies including Y Combinator, Rainfall Ventures, FundersClub, Soma Capital, Scrum Ventures, ERA led SCENTBIRD's latest funding round. The company will use the proceeds for market expansion, product development, and talent acquisition. The firm currently has over 250,000 subscriptions across the United States. They contribute 95% of its total revenue. In the past year, SCENTBIRD established its own personal care and home fragrance products, expanding the range of its sampling service, which already offers over 500 male, female and unisex fragrances.[Image Credit: © SCENTBIRD ]