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Schick Launches Razor Blades Compatible With Gillette's Handles

May 24, 2017: 12:00 AM EST
Edgewell Personal Care Co., owner of the Schick brand of razors, launched SchickHydro.com, an online subscription service that sells blades designed to fit on a Gillette handle. Schick's Hydro Connect refill blades cost from $1.78 to $3.33 per cartridge and are compatible with Gillette's Mach 3 and Fusion handles. Procter & Gamble is struggling to protect its share of the razor market. Data from Euromonitor showed Gillette's share of the market dropped from 70 percent in 2011 to 54 percent in 2016.
Sharon Terlep, "Gillette Faces New Attack From an Old Razor Rival", Wall Street Journal, May 24, 2017, © Dow Jones & Company, Inc.
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