We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
ACCEPT Reject
Already have an account? Sign in.

 Remember Me | Forgot Your Password?
Home Manage Alerts Archive Archive About Us Register Now   Not a User? Join now

Seeing Inefficiency, P&G Seeks Revamp Of Digital Ad Strategy

October 8, 2017: 12:00 AM EST
Procter & Gamble’s chief brand officer, Marc Pritchard, is revamping the company’s digital marketing processes to avoid wasted ad spend and to grow revenue, which is stuck in the low single-digits. Pritchard argues that despite spending $600 billion annually, P&G is “reaching too few people too many times with too many ads.” The company is now working with social media networks to create shorter, less frequent, yet more engaging digital ads, and also to ensure that its ads are not shown alongside irrelevant or offensive content. 
Kristina Monllos, "P&G’s Marketing Chief Argues Against Waste in the Digital Space and Addresses Growth for Brands", Adweek, October 08, 2017, © Adweek
Domains
PERSONAL CARE BUSINESS
Advertising
Marketing
Online
Geographies
Worldwide
North America
United States of America
Categories
Comment & Opinion
Companies, Organizations
Marketing & Advertising
Home | Privacy Policy | Terms and Conditions | Contact Us Copyright © 2000-2023 Business360 Inc. All Rights Reserved
Developed by Yuri Ingultsov Software Lab.