Sephora Looks At Amazon And Prestige Beauty Market For Growth Ideas

Beauty retailer Sephora Americas president and CEO Calvin McDonald said his company aims to further grow its business by integrating lessons it has learned from online retailer Amazon and the prestige beauty market. Stating that Sephora’s success depends on balancing exclusive, limited, and broad brands, McDonald said Amazon’s success as a mass merchant poses a threat to the beauty retail market. Sephora’s Beauty Tip Workshop strategy, which combines brick-and-mortar, mobile, and digital channels aims to help the company compete with the online retail giant.