Sephora Partners With Website MadameNoire To Launch Digital Campaign Aimed At Women With Curly Hair

Beauty retailer Sephora partnered with African-American lifestyle site MadameNoire to launch “Curls Run the World,” a digital video series featuring four leading natural hair promoters. Highlighting conversations focused on black women proud of their curly hair, the episodes will feature New York hairstylist Monica Stevens, natural hair and fashion blogger Yolanda Renee, TLC lead singer and fitness guru Rozonda Thomas, and poet Aja Monet. Also, the series will highlight Sephora's top product choices for each natural hair texture.