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Shiseido Acquires AI Technology Company

November 7, 2017: 12:00 AM EST
Shiseido Americas Corporation has acquired Giaran, Inc., a technology company that specializes in artificial intelligence (AI) platforms. Founded in 2016, the company applies computer vision, big data, and augmented reality, and creates novel algorithms of deep learning, data mining, and predictive modeling. The technology will be used at Shiseido for “individualized beauty customization” in areas like makeup virtual try on, tutorials, color matching, personalized recommendations, makeup removal, face tracking, and skin tone detection. Giaran will remain based in Boston, Mass., and become part of Shiseido’s Makeup Center of Excellence. Financial terms of the acquisition were not disclosed.
"Shiseido Americas Acquires Giaran, Inc. ", News release, Shiseido, November 07, 2017, © Shiseido Company, Ltd.
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