Shiseido Eyes Duty-Free Sales To Boost Business After Tourist Buying Ends

Shiseido’s sales forecast for its fiscal year ending December 2016 sees operating profit dropping 14 percent to 38 billion yen, or $337 million, compared with fiscal year 2015. Demand from tourists visiting Japan is forecast to rise 5–6 percent, compared with the 12-billion-yen increase from the nine-month period of the previous year. Shiseido hopes to offset this decline by expanding sales at duty-free shops both in Japan and overseas.