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Shiseido Launches Line Of Skin-Whitening Products Aimed At Prestige Beauty Market

September 27, 2016: 12:00 AM EST
Shiseido plans to launch its Shiseido White Lucent Total Brightening Day & Night Set line of skin-whitening products to the travel retail market. Part of the company’s efforts to expand its prestige beauty business, the range will include White Lucent All Day Brightener SPF 36, Micro Targeting Spot Corrector, and MultiBright Night Cream, all in 50ml packages. According to the company, the White Lucent range comes with a formulation that includes Double Strike PROApproachx2 brightening technology.
Clare Austin, "Shiseido Travel Retail sets sights on prestige beauty market", The Moodie Davitt Report , September 27, 2016, © The Moodie Davitt Report
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