Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Shiseido Partners With Microsoft Japan To Develop Virtual Makeup App For Teleworking Women

June 18, 2017: 12:00 AM EST
Shiseido worked with Microsoft Japan to develop TeleBeauty, an application designed to make a person appear on computer monitors as if he or she is wearing makeup. According to the cosmetics company, the app is aimed at women who telework and use computers to teleconference with their employers, clients, or coworkers. Offering users four basic patterns, natural, trend, cool, and feminine, the app can also correct skin tones and “de-focus other parts than face.”
Motokazu Matsui, "Shiseido aids working women with virtual cosmetics app", Nikkei, June 18, 2017, © Nikkei Inc
Domains
PERSONAL CARE BUSINESS
Innovation
Market Segments
Marketing
Online
Cosmetics
Geographies
Worldwide
Asia-Pacific
Japan
Categories
Companies, Organizations
Innovation & New Ideas
Marketing & Advertising
Trends
Developed by Yuri Ingultsov Software Lab.