We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Shiseido Wants To Be A Top 5 Perfume Company In 5 Years

October 7, 2016: 12:00 AM EST
Shiseido wants to become one of the world's top 5 perfume companies in five years. By securing a licensing deal for Procter & Gamble's Dolce & Gabbana perfume, Shiseido has compensated for its loss earlier of the Jean-Paul Gaultier perfume license. According to Shiseido, the Dolce & Gabbana has helped it to double its market share from 2.2 percent to 5.8 percent. Shiseido said it aims to grow its market share to 9 percent in five years.
Astrid Wendlandt , "Japan's Shiseido aims to become a top five perfume maker", Reuters, October 07, 2016, © Reuters
Domains
PERSONAL CARE BUSINESS
Market News
Market Segments
Operations
Strategy
Fragrance
Geographies
Worldwide
Asia-Pacific
Japan
Categories
Companies, Organizations
Market News
Products & Brands
Developed by Yuri Ingultsov Software Lab.