Shiseido Works With ModiFace To Create Virtual Reality Mobile App For IPSA Brand

Shiseido partnered with virtual reality makeover technology provider ModiFace to create a mobile app for its IPSA brand. Designed to let users see the brand’s products and combination looks virtually applied to their photographs, the IPSA Makeup Simulator also provides users a list of products they tried and then share results on social media platforms. Shiseido joins a long list of Asian beauty brands, including AmorePacific, Allergan China, and Loft, which have collaborated with ModiFace to develop mobile apps for their product lines.