Shopify Aims To Offer A One-Stop Shop For D2C Brands

December 13, 2018: 12:00 AM EST

Shopify, the e-commerce platform underpinning thousands of direct-to-consumer sites, is projecting 2018 sales of over $1 billion. It continues to develop its marketing services and aims to be a one-stop shop. It is moving into paid media, launching a service that enables merchants to run and track campaigns on Google and Facebook. It offers an alternative for brands wary of relying on Amazon, but it cannot currently match the traffic generated by Amazon, which also can handle the merchants’ warehousing and shipping needs. Shopify has developed a point-of-sale platform that enables it to extend its relationship with any brands that are seeking to open physical outlets.[Image Credit: © Shopify Inc.]

Lauren Johnson, "Shopify wants to become the 'back office' for direct-to-consumer brands' ad budgets and marketing", Business Insider, December 13, 2018, © Insider Inc

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