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Showfields Is A New Retail Concept For Digital Native Brands

December 12, 2018: 12:00 AM EST
A New York City concept store has opened, providing physical space for a number of digitally-native direct-to-consumer brands. Showfields is something of a hybrid store – more than just a pop-up, but not necessarily permanent. It will accommodate brands including Function of Beauty, Nuria and Quip, and offers a space for influencers to showcase products for a month at a time. The brands will be there until March, and possibly beyond, occupying the first floor. Three additional floors will art exhibitions and event space. Showfields is planning opening a similar store in another city in 2019, with a target of 100 locations in 10 years. [Image Credit: © www.showfields.com]
Claire McCormack, "New Retail Concept Showfields Unveils Downtown New York Destination For Digitally Native Brands", Beauty Independent, December 12, 2018, © Indie Beauty Media Group LLC
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