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Signal Toothpaste Launch Initiatives To Change People's Brushing Behavior

March 20, 2017: 12:00 AM EST
In celebration of the World Oral Health Day on March 20, 2017, Signal launched a new initiative to make people to brush their teeth day and night. Doing this night and day with fluoride toothpaste would cut the incidence of cavities by 90%, a goal Signal sees as its mission. Departing from the usual mass events, Signal has taken a more personal approach to reach kids and parents using Facebook Messenger. The campaign, Little Brush Big Brush, is designed to help the company connect with individual families in a close, personal way and trigger behavior change. As poor oral health continue to affect almost all adults and up to 90% of children worldwide, Signal is focusing on using digital technology to make connections with consumers and make them start the journey to better oral health care.  Child and adult vloggers and influencers have been invited to join the campaign. This initiative runs alongside the long-running campaigns of Signal in schools which have reached 75 million children and its partnership with the World Dental Health association. [Image credit © Unilever]
"How Brushing Day and Night Can Improve Your Life", Unilever, March 20, 2017, © Unilever
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