Singaporean Men Spend More On Taking Care Of Their Skin

In Singapore, men are increasing their spending on skincare and treatments, according to market observers and manufacturers. Data from market research firm Euromonitor International revealed the value of the men’s skincare market has been rising since 2010. Also, the skincare segment, including all related products, such as cleansers, moisturizers, and exfoliators, reached $15 million in retail sales in 2015, compared with $11.5 million in 2010. Beauty brands are also seeing strong interest from men in skincare, especially those aged 20–35 years. Male celebrities, such as Lee Min Ho and Kim Soo Hyun, acting as brand ambassadors also help drive popularity of skincare products among male consumers.