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Skincare In 2018: A Focus On Natural and DIY Beauty

May 9, 2018: 12:00 AM EST
A number of consumer trends are driving innovation in beauty, including demand for natural products, as well as personalization and customization. Brands and retailers are offering consumers the opportunity to mix their own products, and with a more natural ingredient list. Follain, an online beauty retailer, offers a personalized skincare regimen. Beauty brand LOLI Beauty focuses on ingredient transparency and education. Ktchn Apothecary, a skincare brand, Oleum Vera and Brandless all sell DIY beauty kits that allow consumers to mix ingredients to create their own products at home.[Image Credit: © Follain Launch, Inc] 
"How Brands Are Delivering DIY Beauty", PSFK, May 09, 2018, © PSFK LLC
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