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Skinny Tan To Launch In 1300 Boots Stores

January 10, 2019: 12:00 AM EST

InnovaDerma PLC, the company behind the direct-to-consumer Skinny Tan brand of tanning products, has changed the way it tries to engage consumers on Facebook, and has extended its social reach to other platforms, including Instagram. The company says these actions are working, leading to good growth in revenue. Skinny Tan is being expanded offline, with distribution in over 1,300 Boots stores in the UK starting some time in February or March. [Image Credit: © InnovaDerma]
Ian Lyall, "InnovaDerma says direct-to-consumer tweaks are working as it gears up for landmark Boots launch", Proactive Investors, January 10, 2019, © Proactive Investors
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