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Some New D2C Brands Are Linking Sexual Health And Overall Wellbeing

November 23, 2018: 12:00 AM EST


Maude is a online direct-to-consumer ‘sexual wellness’ brand, offering condoms, lubricants and vibrators, as well as items like scented candles. It has also opened a pop-up store in Williamsburg, New York. With sexual health being seen increasingly as crucial for general wellbeing, Maude is one of a number of new brands addressing this market. Others include Hims, for men, and a brand extension for women called, of course, Hers. Moon Juice offers a range of dietary ‘dusts’ that the brand claims can kickstart your libido and improve sexual endurance. Maude is eschewing eroticism in promoting its products, preferring to encourage consumers to see it as a lifestyle brand, highlighting it as an element in overall wellness.[Image Credit: © Maude Group, Inc.]
"Sexual healing", Contagious, November 23, 2018, © Contagious Communications
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