South Korean Beauty Brands Eye Faster Expansion In Middle East Markets

South Korean cosmetics brands are speeding up their expansion efforts in Middle Eastern markets. LG Household & Health Care Ltd.’s The Face Shop brand said it will launch its business operations in Qatar and Kuwait in 2017. AmorePacific Corp. partnered with Kuwait-based retailer Alshaya Group to launch its first Etude House store in Dubai by the second half of 2017. China’s adoption of hostile measures against Korean beauty brands, following South Korea’s deployment of a U.S. missile defense system in the country, is one of factors driving companies to seek other markets.