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St. Ives Brings Back Do-It-Yourself Mixing Bar In New York

June 15, 2018: 12:00 AM EST

Unilever’s St. Ives natural skin care brand opened its second do-it-yourself Mixing Bar in New York, following its pop-up debut last year, in an effort to engage closer with its consumers. The store encourages visitors to create their own products such as scrubs, body lotions and moisturizers, and it features an e-commerce facility for consumers nationwide to buy the brands’ products directly. The store is open until the end of the year, and is located in the Flatiron district. [Image Credit: © auntmasako @ Pixabay.com]

"Unilever’s St. Ives Mixing Bar Invites DIY Beauticians", Brandchannel, June 15, 2018, © Interbrand
Market Segments
Skin Care
North America
United States of America
Marketing & Advertising
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