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Stagnant Indonesia Economy Could Drive Unilever To Tinker With Product Portfolio

November 2, 2017: 12:00 AM EST
A PT Unilever Indonesia executive said a stagnant business environment tends to increase the cost of living and push middle-class consumers toward smaller, cheaper products. More affluent consumers, however, continue to buy premium-priced goods. Consumer research in Indonesia shows that the composition of high-income, middle-income, and low-income consumers is now 10 percent-40 percent-50 percent, respectively. The middle-income segment could decline, however, if the stagnant environment persisted. Anticipating that, Unilever would “need to change our portfolio."  [ Image credit: © Unilever Indonesia   ]
Anton Hermansyah, "Middle consumer segment shifts to lower-value goods", The Jakarta Post, November 02, 2017, © PT. Niskala Media Tenggara
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