Stagnant Indonesia Economy Could Drive Unilever To Tinker With Product Portfolio

A PT Unilever Indonesia executive said a stagnant business environment tends to increase the cost of living and push middle-class consumers toward smaller, cheaper products. More affluent consumers, however, continue to buy premium-priced goods. Consumer research in Indonesia shows that the composition of high-income, middle-income, and low-income consumers is now 10 percent-40 percent-50 percent, respectively. The middle-income segment could decline, however, if the stagnant environment persisted. Anticipating that, Unilever would “need to change our portfolio."  [Image Credit: © Unilever Indonesia  ]