Startup Tampon Brands Are Bringing New Ideas To The Category

October 25, 2018: 12:00 AM EST

Established tampon makers are finding emerging competition from brands with organic and natural claims. Cora is a direct-to-consumer brand launched three years ago and offers organic tampons. Like Lola, another new competitor, it allows customers to personalize monthly shipments by mixing products and sizes. Cora has moved away from its exclusively online model by partnering with Target, and donates a share of its profits to provide menstruation products to girls in India and Kenya. Lola has extended to sex-related items, including condoms and lubricants. Flex is a brand set up to find a tampon-alternative and came up with a “period disk that sits past the vaginal canal (where tampons sit) next to the cervix”. Flex too sells direct-to-consumer platform and in retail stores. The founder says 90% of its online sales are from mobile purchases by millennials.[Image Credit: © CORA]

Savannah Dowling, "Menstruation Startups Say Women Don’t Have To Settle. Period.", Crunchbase , October 25, 2018, © Crunchbase, Inc.

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