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Study Concludes Brands Should Use Original Digital Video To Connect With Millennials

May 7, 2018: 12:00 AM EST

According to a recent Interactive Advertising Bureau report, brands should use original digital video (ODV) to engage with the more diverse and technology-aware younger consumers. The report also says that ODV viewers report higher levels of brand engagement and have a stronger affinity and awareness off some of the new direct-to-consumer brands, like Birchbox and Bonobos. Almost half of ODV viewers are “Brand Seekers”, who are more receptive to new brands and see the benefit in ads.

Bulldog Reporter, "Original digital video connects brands with young, diverse, techie consumers", Agility PR Solutions, May 07, 2018, © Agility PR Solutions LLC
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