Suave Kids Enlists Smith Design To Create Packaging For Purely Fun Product Line

Unilever’s Suave Kids brand of haircare products for children launched the Purely Fun line, with packaging designed by Smith Design. With the brand’s design brief calling for a theme highlighting the “mildness, gentleness, and purity of the products,” Smith Design had to accomplish the naming, identity, and package design for the product line. Unilever’s Consumer Market Insights Group conducted tests to confirm the product’s positioning of purity.