Suave Professionals Launches Campaign Featuring "Fake" High-End Haircare Products

Unilever's Suave Professionals haircare brand launched the “evaus” marketing campaign. Featuring evaus, a fictional high-end brand of haircare products that were actually Suave products, the campaign aimed to prove that consumers do not need to pay a higher price for quality haircare products. As part of the campaign, Suave sent bottles of evaus products to millennial beauty influencers who tried and liked the products after using them for two weeks.