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Subscription Model Dominates Ecommerce, Offers Benefits For Businesses And Their Customers

September 5, 2018: 12:00 AM EST
In 2017, the subscription model accounted for 75 percent of online sales and continues to grow at a steady rate in 2018. In the first half of 2018, the market saw a huge move toward subscription-based retail. At its early stage, the subscription-based model were driven by Netflix and Spotify, platforms used by consumers to pay for entertainment instead of buying physical media. Subscription-based business offers several benefits for consumers, including saving money, saving time, and access to wide collections of products. For businesses, the model offers advantages, including predictable income, price control, and data collection.[Image Credit: © BiljaST]
Sandeep Kuttiyatur, "Subscriptions Are Taking Over eCommerce", CPG Matters, September 05, 2018, © CPG Matters
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