Sunscreen Products With SPF 30 Outsell Other Sun Care Segments, NPD Says

Sales of high-end skincare and makeup products with Sun Protector Factor of any level grew to $1.4 billion in the year ending May 2016, according to NPD Group. Data from the market research firm revealed sales grew 7 percent during the last two years, with products with an SPF of 30 or higher growing the fastest. Coincidentally, the American Academy of Dermatology tells consumers to use sunscreens with SPF of 30 or higher. Sales of products with SPF 15, which make up the largest segment in terms of sales, declined during the period.