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Survey Shows Convenience A Key Reason For The Growing Popularity of Direct-To-Consumer Brands

October 4, 2018: 12:00 AM EST
A survey by Diffusion and YouGov discovered several reasons for the growing popularity of DTC brands among consumers, with convenience being the primary motivation. 27% said buying DTC brands is more convenient than going to a store, with older consumers finding convenience more important than millennials (26% versus 17%). The survey found that DTC brands fell short with personalization, customer service, and limited use of organic or eco-friendly ingredients. Still, DTC looks set for continued growth, with 81% of US internet users indicating they’d buy at least one DTC item in the next five years.[Image Credit: © YouGov PLC.]
Krista Garcia, "Where Direct-to-Consumer Brands Are Winning Consumer Confidence", eMarketer , October 04, 2018, © eMarketer Inc
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