Symrise Announces Synthetic Fragrance Copy Of Scent Of Lily Of The Valley

Fragrance developer Symrise announced it has developed Lilybelle, a synthetic fragrance with fresh and transparent notes very similar to those of the lily of the valley. Lily of the valley are easy to cultivate; however, its flowers are delicate and offer very low yields. Also, its scent is very difficult to acquire with enough efficiency either through steam distillation or volatile solvent extraction. Perfume houses have been investing significantly to develop alternatives to existing synthetic molecules, such as Lyral or Lillial, which have been withdrawn from the market due to public health issues.