Symrise Launches New Campaign Highlighting Company Heritage And Innovation

Symrise Fragrances launched a new branding campaign, with the tagline “We exist to deliver better living through scent.” As part of the campaign, the company highlights its rich legacy in the perfume business and focuses on the cross-disciplinary collaboration that helps the company innovate and develop new scents. Symrise has put in place a permanent collaboration and mentorship program, under which the company’s most experienced and successful master perfumers train the younger perfumers.