Syoss Offers Zurich Consumers Chance To Experience Carwash-Like Haircare Service

Henkel's Swiss haircare brand Syoss created publicity for itself by putting up a hair-washing facility that looked like a car wash in Zurich's main railway station. Participating consumers had to sit in a chair that was moving through a set of rails, with their washed, dried, and styled in different stages of the facility. Created by Jung von Matt's Limmatt office, the publicity activity ran for two days.