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Talc Lawsuits Fail To Tarnish Johnson & Johnson's Reputation Among Millennials

June 14, 2016: 12:00 AM EST
Johnson & Johnson has maintained its good reputation among millennials despite the bad publicity arising form high-profile cases over its talc-based products, according to market research firm Reputation Institute. With other cases likely to end up in court in several states, and with more than $120 million in damages already awarded to complainants, Johnson & Johnson remains a favorite of the age group. Results of the online survey, which collected ratings from more than 83,000 respondents, showed the company ranked number 3 among millennials, after Samsung and Nike.
Sean Czarnecki , "Reputation Institute: Talc lawsuits not hurting J&J's image with millennials", PRWeek, June 14, 2016, © Haymarket Media Group Ltd.
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