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Technology-Driven Personalized Marketing Lets Beauty Retailers Avoid Bankruptcy Fate Suffered By Other Retailers

July 12, 2018: 12:00 AM EST
Beauty retailers’ adoption of technology to create personalized marketing has helped them avoid the bankruptcies affecting the rest of the retail market. Data from the timeline released by CB Insights in March 2018 showed beauty retail is growing faster than the apparel and footwear segment of the retail market. Marketing technology investments made by beauty retailers include L’Oreal’s acquisition of ModiFace, a company that integrates augmented reality into apps operated by several beauty brands, including retailer Sephora. Department stores, including Target and Saks Fifth Avenue, are implementing AR-enabled apps and platforms. 
Mike O'Brien, "Why beauty retailers are leading the way in digital transformation", ClickZ, July 12, 2018, © ClickZ
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