Technology Enables Customers To Create Personalized Beauty Buying Experience, Studies Reveal

Consumers prefer to use technology to create their own personalized experience when shopping for beauty products. Mintel said its latest study revealed 45 percent of beauty consumers saying they want to search for product information in-store using their mobile devices, according to Mintel. Beauty channels can help drugstore chains and mass market operators to attract millennial shoppers; however, they will have to compete with specialty retailers, such as Sephora and Ulta. Data from TABS showed Sephora and Ulta have the highest cosmetics penetration growth in 2015, with 41 percent for Ulta and 25 percent for Sephora.