The Body Shop Renews Efforts To Boost Sales; Shifts Focus To Skincare Market

L’Oreal’s retail brand The Body shop, led by its chief executive Jeremy Schwartz, is expanding efforts to expand sales growth. Established by founder Anita Roddick in 1976 as a maker and seller of natural and ethically sourced beauty and personal care products, The Body Shop was acquired by L’Oreal in 2006 for £652 million, or $932 million. As part of Schwartz’s efforts to boost sales, the company has shifted its focus on skincare, launching products, such as Drops of Youth creams and lotions. Although The Body Shop grew from 2,657 stores in 2011 to around 3,300 in 65 countries in 2015, it is finding harder to stand out in the market, with rivals, such as Lush, The Body Deli, and Skin & Tonic, making similar claims with their sustainable and natural products.