The Goodwell Company Offers Consumers A Toothbrush That Lasts Forever

E-commerce startup The Goodwell Company is selling a $29.99 sustainable toothbrush that company founder Patrick Triato says is designed to last forever. Designed to be compostable, several accessories for the toothbrush include head replacements, floss, and tongue scrapers. These can be bought as a one-time purchase or through a subscription service offered by the company. Oral care sales are forecast to expand at 3.1 percent per year in the next five years, according to market research firm IBISWorld; however, the company faces serious competition in the market from major brands, including Procter & Gamble’s Oral-B.