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The OPRL Recycling Label Scheme In The UK Adds P&G To Its List Of Partners

September 25, 2019: 12:00 AM EST
Procter & Gamble in the UK has joined the On-Pack Recycling Label (OPRL) Scheme, during UK Recycle Week. The company said that the scheme provides consumers with “simple, consistent and recognizable recycling guidance”, and that it’s a “significant milestone” in its ‘Ambition 2030’ initiative aimed at reaching 100% of product packaging that is recyclable or reusable. P&G’s senior communications manager, Scott Popham, said that company research shows that on-pack guidance is the most important piece of recycling information for consumers, and they are looking for consistent advice. OPRL research found that 84% of consumers look at packaging for advice on recycling, but 54% throw at least one recyclable item in the trash every day. Launched in 2009, the OPRL scheme now covers over 600 brands across various sectors.[Image Credit: © Procter & Gamble]
"Procter & Gamble joins OPRL Scheme", Letsrecycle.com, September 25, 2019, © Environment Media Group Ltd
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