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Tiffany And Coty Collaborate To Create Fragrance Line

January 27, 2016: 12:00 AM EST
Jewelry maker Tiffany & Co. partnered with Coty Inc. to develop, produce, and distribute a new line of Tiffany fragrances for men and women. Part of Coty’s efforts to expand its product portfolio, the deal will see the fragrance brand being sold at Tiffany stores and other luxury retailers. Both Coty and Tiffany need the deal to succeed, as the beauty company reported weaker sales while the jeweler’s stock has taken a beating the past 12 months.
Joshua Jamerson, "Tiffany & Coty Will Produce, Distribute New Fragrance Brand", The Wall Street Journal, January 27, 2016, © Dow Jones & Company, Inc.
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