Times Square To Host COVERGIRL’s First-Ever Physical Store

Following the recent relaunch of the COVERGIRL brand, beauty company Coty is scheduled to open the brand's first ever physical outlet, a flagship store in New York City. Coty signed a 10-year leasing deal for the 10,000-square foot multi-level space at 30 Times Square. Scheduled to open its doors later this year, the store will be launched as part of COVERGIRL's "I Am What I Make Up" brand message, which replaces its "Easy, breezy, beautiful" tagline. To keep up with the tech-savvy consumers, the store will have experiential beauty playrooms equipped with interactive digital technologies and full-service makeup application. Coty also hinted of an "exclusive innovation" that will be available in the store.[Image Credit: © Coty, Inc.]