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Toothpaste Inventor Comes Back After 100 Years In AR App

May 3, 2018: 12:00 AM EST
The Dr. Sheffield’s Naturals brand its launching its first direct-to-consumer brand in modern times. The launch of Dr. Sheffield's Naturals Toothpaste, from Sheffield Pharmaceuticals, includes the Sheffield AR app, which allows users to see company founder, Dr. Washington W. Sheffield, via augmented reality when they are stood next to the packaging on store shelves in chains including CVS and Bed Bath & Beyond. The range is free of sweeteners, flavors, artificial colors, foaming agents and flouride. The brand claims that Sheffield was the first to sell a crème dentifrice instead of tooth powder.[Image Credit: © Sheffield Pharmaceuticals]
"Technology That Brings to Life a 168-Year-Old Legend? There's an App for That", PRNewswire, May 03, 2018, © PR Newswire Association LLC
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