Trends In Cosmetics For 2016

Looking back over the year, the author highlights some of the trends observed in cosmetics ingredients. 2016 was a year for product aesthetics with manufacturers using a variety of materials to make a sensory statement, but it’s also increasingly important to hit the market with new products fast and first, but without compromising on quality, compliance or appeal. The popularity of natural and organic has been sustained, but consumers are also expecting to be allowed more customization opportunities, and material suppliers will meet this by giving brands greater flexibility. 2016 also saw launches with increasingly sophisticated science incorporated, especially meeting anti-aging demand for skin care products, and hair care was also a huge growth area for materials this year, offering solutions for hair and scalp problems.